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Address line 1 and address line 2

08:16, 09/04/2021

While Address Line 2 is never the sole reason shoppers leave sầu before buying, the friction it creates can certainly be a factor in the decision.

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Have sầu you ever been filling out a khung online, or checking out in an ecommerce shopping cart, and bypassed Address Line 1, entering your info in Address Line 2 instead?

Did you wonder whether that would cause a problem? Better yet, did you wonder “What is that line actually for anyway?”

Address Line 1 vs Address Line 2 is an issue everyone has run into, but few are doing anything about. It’s a seemingly small issue that can have big consequences.

Errors and confusion around it can lead lớn validation failures và user frustration. These Line 2 problems violate a cardinal rule of smart user experience design: Always seek khổng lồ remove friction; never to create it.

The good news is that small changes in your data-collection forms can help keep your visitors smiling, make sure they complete the order, and leave them with a better opinion of your br&.

The little amount of time và effort your team will need lớn invest is minimal. Your adjustment will pay for itself many times over.

Looking for ways lớn improve sầu the fillable forms on your site?Sign-up for our insight emails to lớn receive sầu weekly tips on how to optimize the design of your ecommerce site.

What does “Address Line 2” mean?

Address Line 2 isn’t a mystery or a problem lớn ecommerce managers and online super-shoppers. That may be the primary reason why optimizing the field is seldom considered.

Why fix it if it isn’t broken?

Like the fish in water, it’s tough to see something that’s right in front of your face. If I instinctively know exactly what lớn bởi vì & when lớn bởi it, shouldn’t you know too?

Many of your ecommerce trang web visitors, though, struggle when two separate address lines show up, asking:

“Do I need to fill in the second address line?”“Can I still kiểm tra out if I leave the second address line blank?”“What should go in ‘Address Line 2’ anyway?”

Confused visitors have a tendency to freeze, và that can push your shopping cart abandonment stats through the roof. And while this second address line is probably never the sole reason shoppers leave sầu before buying, the friction contributed by confusion there can certainly be a factor in the decision.

Often times, the people who design the forms aren’t even sure what it is about. They include it, since “everyone else does,” but they’re as confused as the rest of us about why it’s there và the kind of information it should contain.

Here are examples of the types of information the Address Line 2 field is typically meant to lớn hold:

Apartment numbersSuite numbersFloor numbersRoom numbersPO Box numbers

Simple enough, right? If you live in a house at 623 Elm Street, you probably don’t need Address Line 2 at all.

If you’re at 623 Elm Street (Line 1), Apartment 2 (Line 2), you vày need the extra field.

In comtháng practice, though, many other things over up in Address Line 2:

Secondary addressesAttention designationsC/O (in care of) addressesSpecial instructions

Not only that, but there are times when Address Line 1 is the logical place khổng lồ put other information. For example, let’s say you want merchandise delivered lớn you at your workplace. In that case, your address may best be rendered lượt thích this:

Your name & titleYour departmentThe name of your companyThe mailing address of your companyUnless the khung has fields for (& most don’t) company information, your mailing address would be pushed lớn Address Line 2!

Do you see where confusion can enter the picture?

Here’s something else: some shippers or shipping software are finicky about Address Line 2. They don’t lượt thích it when your customers try khổng lồ slip in something lượt thích “Leave sầu on the porch around back.”

You can’t cover every possible scenario, but you can make sure your customers và vendors are well-served by your Address Line 2 requirements & instructions.

That is, if you decide lớn keep using Address Line 2 at all.

Examples (see screenshot above) of questions being asked about Address Line 2 at Quora.com.

The proper use of Address Line 2 fields on forms

When configuring the address entry part of an online size, we’ve found it wise to lớn refer back lớn the UX kiến thiết rule quoted earlier: Always seek lớn remove sầu friction; never to create it.

Typical advice for your address info is to lớn look at your customer base and determine the information most of your shoppers need lớn enter, then focus on optimizing your forms for those users.

We disagree.

If 80 percent of the people you sell to lớn don’t require Address Line 2, does that mean you should bởi vì your best to drive away the other 20 percent?

At The Good, our team believes all customers should be served at a high level. While your decisions should certainly be informed by your particular audience, you’ll want khổng lồ make your forms easy to lớn use for all of your prospects, not just some of them.

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We’ve studied best practices for the Address Line 2 field from every angle. When the smoke clears, your choices are really only two plus a hybrid:

Use special descriptive sầu copy to lớn guide the visitor through the formHide Address Line 2 initiallyUse a combination of the above sầu two methods

The worst thing you can vày is include a field for Address Line 2 và expect the visitor will figure it out alone.

Standard best practices for Address Line 2

First, we’ll cover the advice normally given for Address Line 2. Then, we’ll suggest a better way.We’ve already mentioned the first, but we’ll danh mục it again and amplify a bit:

Look carefully at your current mailing menu. What fields does your audience most need? What would the optimum form for your best prospects look like? Use this data to lớn inform your chosen layout, but not lớn dictate it.Consider hiding Address Line 2, but providing a way for it to lớn expvà when needed. The user could cliông chồng a “more space needed” button, or only exp& the field when it’s detected that their address likely requires further details (apartment number, building, floor, etc).Make sure your visitors underst& Address Line 2 is optional. One good way to lớn vì that is khổng lồ put an obvious notice there “This field is OPTIONAL.”Include instructions on the size. It’s helpful to provide examples of the information that should go in each field.Never label the Address fields as “Address 1” và “Address 2.” That’s a confusion trap. Including “Line” in the term (Address Line 2) is a minimum requirement. Leave sầu no doubt about what should go in each field.

The best way to prsự kiện Address Line 2 confusion, though, may be to lớn stop using the term altogether.

Here’s a two-fold tactic you can implement and test:

Include a separate field for each piece of information your audience will most likely need, based on the fields your customers have sầu historically used.Rather than naming the spillover field “Address Line 2,” try “Additional Shipping Info,” or “Additional Address Information.” The main thing is that you provide accurate, clear, và appropriate labeling khổng lồ explain exactly what should go in each field.

Let’s look at some examples.

How lớn effectively use the Address Line 2 field

Notice (below) that Amazon opted lớn drop Address Line 2 designation altogether. The field is still there, but only the descriptive sầu labeling is shown. This is an excellent way to lay out the form.

Amazon doesn’t designate the spillover field as “Address Line 2.” cảnh báo the inside field instructions to lớn help prsự kiện confusion. Source: Amazon.com
L.L. Bean opts to lớn use Address Line 2 with the “optional” designation. The descriptive sầu copy above the Address field is helpful, but bởi vì you see how this type of layout gives more room for confusion than does the Amazon method? Source: L.L. Bean

Bolt has a great solution for clearing up any Address Line 2 issues you may be experiencing in your checkout process. First, they opted lớn label the Address Line 2 field as “Apartment, building, floor (optional)” which immediately lets the user know what that field is meant for.

Bolt has created a responsive checkout size that eliminates any Address Line 2 confusion.

Second, they added the ability khổng lồ detect when a customer is likely missing an apartment number through an address verification service. If it’s detected that the customer will likely be required lớn provide an apartment number, the field is expanded và asks the customer khổng lồ verify that there isn’t an apartment number associated with their address.

We’ll forego embarrassing anyone needlessly và not display any bad examples of Address Line 2 deployment. Having read this article, you’ll notice examples – both good & bad – more often, and you can use them to lớn learn more about the possibilities.

What do your address form fields look like?

Have you taken a look at your form fields lately? Have you included certain fields just because everyone else does? Do your visitors underst& which information khổng lồ include?

While we don’t have the final answer for everyone, it’s important to lớn take a closer look at your Address Line 2 và other size fields with an eye toward greater usability.

Are you removing friction?

Have more questions about address forms or other size usability? Leave us a comment!