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Delulu nghĩa là gì

19:47, 30/03/2021

The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must discthua kém their identities & contact information in an impressum.Quý khách hàng vẫn xem: Impressum là gì

Read on to lớn find out what an impressum is, whether or not you need one, and how to lớn create an impressum for Facebook.quý khách đã xem: Delulu tức là gì

Table of Contents

What Is an Impressum?

An impressum is a statement of ownership và authorship of nội dung, which is legally required khổng lồ be put on published online & print truyền thông media in German-speaking countries. For businesses with an online presence, an impressum means disclosing the tương tác information of the website or business owner, as well as basic information about the company.

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“Impressum” is an adopted German word with Latin origins, meaning “lớn impress or to lớn engrave.” The closest English equivalents lớn “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According lớn the German Telemedia Act, you need an impressum if you operate a commercial website (including business social truyền thông pages) in Germany, Austria, or Switzerl&, regardless of whether you have sầu a .de domain name or not.

An impressum is similar khổng lồ a business’s privacy policy. However, privacy policies are more extensive và required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According lớn the Teletruyền thông Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressLiên hệ information (e.g., phone number, gmail address)Business registration information (including register name and registration number)VAT ID number or trade registry number if applicable

Impressum và Facebook

Many businesses have sầu their own websites as well as social media pages. Facebook added a feature that allows users lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s liên hệ information và legal identification numbers. Facebook allows users lớn đầu vào up to 2,000 characters for their impressum, after which the text is shortened, and a link lớn the complete impressum is added.

Facebook’s Pages, Groups, & Event Policies require page administrators lớn obey all applicable laws & regulations. This means if you’re subject lớn the Teletruyền thông Act, Facebook requires you lớn include an impressum on your page.

Impressum Facebook Examples

There are different ways to write và present an impressum for your Facebook page. The following Facebook impressum examples vary in wording and formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, tương tác information, business register name & number, and VAT ID. They provide additional contact information and resources for users who want khổng lồ find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve sầu included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID và mailing address.


Birkenstock’s Facebook About Page features their business description và impressum. Although they have sầu a relatively short impressum, they provide the required business và liên hệ information.


You can vary the length of your impressum & the order of information as long as the required information is presented.

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How khổng lồ Add an Impressum on Your Facebook Page

Here’s how lớn add an impressum to your Facebook page:

Click Pages in the left thực đơn of your News Feed.Go to lớn your Page và cliông chồng Edit Page Info.Scroll down to lớn the More section and enter your business information in the Impressum field.Click Save sầu Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Chechồng out the impressum samples below lớn get ideas of how to lớn format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business and liên hệ information for their Switzerl& office. They also provide tương tác information for their US office for US users.


It’s a good practice for multinational companies with English websites to lớn post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerland, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, and provides company details including the CEO’s name, business address, tương tác information, and business registration information.


Follow this example by identifying who manages or owns your trang web. If your trang web is maintained by a third-tiệc ngọt organization, include their tương tác information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum & disclaimer page features liability and privacy disclaimers in addition lớn their impressum. They also provide information about the third-party organization that developed their website.

Like in the example, you can choose khổng lồ include your impressum in your disclaimer, or simply provide a links to lớn the impressum page if it’s too long.

Next Steps

Now that we’ve sầu walked through what an impressum is and how to lớn create one, let’s revisit what you need khổng lồ know about impressum:

An impressum is a statement of ownership and authorship.An impressum helps combat spam và disinformation by holding creators responsible for their content.An impressum is legally required for commercial sites operating in Germany, Austria & Switzerl&.A standard impressum text includes names of the business/website owner, business liên hệ information, và any government-issued identification or registration numbers.

Finally, display your impressum in conspicuous places on your website or Facebook page to comply with German laws.