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Mauville game corner

03:13, 04/04/2021

Pokétháng GO is an augmented reality game tied in to lớn Nintendo’s best-selling Pokémon game và film/television empire. game Play sees users encountering the eponymous creatures in real-world settings, utilising sản phẩm điện thoại devices’ GPS. Pokémon GO users can catch and train the Pokétháng, then battle against other users (a relatively recent feature), mimicking the gameplay of the videogame series. It utilises the freemium mode that seems lớn be de rigueur for viral games…và go viral Pokétháng GO certainly did!

Despite carrying the name of one of Nintendo’s marquee titles, Pokétháng GO was developed by San Francisco-based game developer Niantic. Niantic specialises in augmented reality titles, & was originally founded as an internal startup within Google. The Pokétháng Company, responsible for br& management, production, sale, and licensing of the franchise served as a go-between between the two.

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The game launched in July năm 2016, và became not just a smash hit game, but a global cultural phenomenon; in the summer of năm nhâm thìn, it seemed as if there was no getting away from Pokémon GO. There was even a Pokétháng GO Frappuccino! How many games get a drink named after them at Starbucks? How many games inspire 200,000 Spotify playlists?
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Source: Inc.

Specific stats seem to lớn be hard to lớn come by, but as of late 2017, Pokétháng GO also seemed to be offerings ads through push notifications.

Niantic valuation

In December 2018, it was reported that Niantic were seeking a new round of investment, worth $200 million. This would give it a valuation of $3.9 billion, & take total funding up lớn $425 million.

The Series C investment round, taking place in January 2019 was led by later-stage venture capital firm IVP.., along with Samsung and aXiomatic Gaming (an e-sports and Clip game ‘enabler’), aao ước others. The total value of the investment came khổng lồ $245 million, giving Niantic the expected valuation of cthua khổng lồ $4 billion.

Prior khổng lồ this, Niantic’s lakiểm tra valuation stood at $3 billion.

TechCrunch reports that Niantic will build upon Pokémon GO to build an AR cloud ecosystem, potentially leveraging the rich stream of big data that the game (& the forthcoming Harry Potter: Wizards Unite) provides. This, the piece speculates, could lead to long-term potential that not even the company itself yet understands.

Location-based advertising, for one thing, is a potentially massive future industry, through which Niantic could stvà to lớn make a killing – with the crucial advantage that it is tied to an established game (games being increasingly influential in the phầm mềm space) based around a well-loved brand.

With Google opening up its Maps API to lớn game developers in March 2018, Niantic would vày well lớn understand this relatively soon – as this most certainly has the potential to open the floodgates in terms of rival AR titles in the medium term.

Final thoughts

We may never see a launch lượt thích Pokémon GO’s again. The incredible traction gained in that first few weeks will last long in the memory as one the greathử nghiệm splashes in the history not just of Mobile gaming, but apps as a whole. What 90s gamers peering inkhổng lồ the monochrome screens of their Gameboys, or playground Pokémon thẻ game traders would have sầu anticipated the Pokémon GO Frappuccino?

It’s hard khổng lồ take too many lessons from this, however; the magic certainly would be hard khổng lồ replicate for any other developers. The combination of one of the world’s most-loved gaming brands, with the novelty of new giải pháp công nghệ, và igiảm giá khuyến mãi weather conditions – a particularly clement summer, well-suited lớn outdoor activity – is an advantageous phối precious few will be lucky enough khổng lồ ever enjoy.

Xem thêm: Làm Chuyện Ấy Trong Công Viên, Cặp Đôi Làm Chuyện Ấy Ngoài Công Viên

These combined with the viral factor, facilitated by name recognition, were a perfect storm for Niantic. It seems an unusual thing to lớn say for such a massive launch, but it seems that in many ways Pokétháng GO simply walked to huge success.

Indeed, perhaps there was a slightly casual element to Niantic’s approach. While it would be hard to lớn replicate the success, we can certainly learn from some of the mistakes made. For one thing, we might look at the limited, buggy, and unsatisfying gameplay. While the novelty factor may have been enough khổng lồ encourage downloads, without a decent game in there, we can hardly expect the sort of trả lời value that fosters loyalty.

While Pokémon GO might have sầu got people using their thiết bị di động devices outside of normal periods, it didn’t seem lớn boast that the same addictive thrill that kept non-gamers coming baông xã lớn titles like Candy Crush. We might also look to the laông xã of foresight that saw the game wrapped in a series of controversies which might have been avoided with some due diligence và some better awareness of the dangers which come with an AR title – particularly one so very ubiquitous.

Perhaps Niantic simply did not anticipate how huge a phenomenon it would be – simply assuming a tidy buck from the core of hardcore fans, to lớn attract whom little more is needed than the appropriate licensing & artwork.

Players naturally flocked away after the novelty had gone & we saw one of the most successful openings followed almost immediately with one of the most drastic crashes we’re ever likely lớn see. Then starts another story.

Certainly, the vast majority of the viral Pokémon GO users upped sticks and consigned the game khổng lồ history along with other hazy memories of that long, hot summer. But there remained a core user-base, long-time lovers of the br&, taken by the essential concept of gameplay – of being able to lớn play a Pokémon title in the real world.

Slowly, but surely, Niantic improved the game for this core player base, adding in the features that they wanted, & ironing out the bugs. The introduction of social features, versus modes, & one-off real-world events has slowly seen engagement & user numbers – and revenue – climb once more. Pokémon GO is, despite everything, one of the most popular Mobile games out there still.

Certainly, some figures will be rightfully kicking themselves and wondering what might have sầu been if they could hold on those numbers, get players addicted, coming back again and again until the game became an essential part of the digital landscape. On the other h&, perhaps it was simply a freak phenomenon – the right thing at the right time, but never with any prospect of long-term usership

Whether it was a disaster or an outlier, the other narrative is one that is more heartening – a story of building up a committed userbase, through incremental improvements in gameplay. Crucially, we’re also seeing the game generate more revenue than at any other time, despite the revenue mã sản phẩm being what can only be described as slight.

Perhaps we’ll never be able to talk about Pokémon GO without reference to lớn the summer of năm 2016. This, however, is khổng lồ overlook the game’s resurgence & seemingly rude health.

Indeed, this might just be the beginning of something huge. AR is still a nascent field – the stuff of science fiction a few years ago. As one of the most prominent early pioneers, Niantic potentially are sitting on a goldmine of rich data. That’s not lớn mention the possibilities of location-based advertising.